One of the most common questions we’re asked about Social Media, is what are some free hints and tips on using Facebook more successfully, for business. In principle, there are 3 fundamentals. 1. You should treat any FB business page as being a ‘digital magazine’. As with all forms of publishing, the principle is Content […]
One effective way to build customer loyalty is to communicate regularly via some form of free-to-subscribe newsletter. A common set of questions arise, revolving around publication frequencies, types of content, and hints and tips to increase readership. In principle, there are 3 fundamental things to keep in mind. 1. The best method of list-building is […]
For those interested in a fast-track introduction to 6 hot topics in marketing, consider reading my Kindle book: “Marketing Decoded“. This outlines a number of free and low-cost marketing strategies and tactics, to enable your business to increase brand awareness, generate sales revenues, achieve fast-track growth and deliver return-on-investment. It features 6 areas that are […]
A synopsis of achievements from Finance projects: $83m USD finance project delivered on-time, on-budget: FTSE100, 20 staff, featured in Financial Times. As interim FD, directed successful turnaround of industrial HVAC / BMS services business ($2m USD t/o) As divisional FD, raised $1.2m of VC (software, publishing): authored and presented successful pitch on behalf of group […]
A synopsis of achievements from Marketing projects. Strategic marketing lead on innovative mobile/PDA product; a double nominated CODiE awards finalist (Software Industry Association Awards). As COO, led the design and implementation of award-winning Mobile phone related marketing software (SMS, Association of Independent Business awards). Using advanced organic SEO techniques, achieved in excess of 1 million […]
A synopsis of achievements from Executive projects. *** coming soon! ***