Hints and Tips: using Facebook for Business

One of the most common questions we’re asked about Social Media, is what are some free hints and tips on using Facebook more successfully, for business.

In principle, there are 3 fundamentals.

1. You should treat any FB business page as being a ‘digital magazine’. As with all forms of publishing, the principle is Content is King. The posts should be engaging, useful and made on a regular basis.

2. It’s essential to use the FB insight tool to understand audience statistics such as reach, shares and likes – look for trends, and then adapt the content, etc.

3. FB should be used to compliment a website and other social media channels (such as: YouTube.com, Twitter.com, and LinkedIn.com) and not in isolation.  

We help smaller companies maximize their use of social media, starting at just $150 USD. For this, we analyze how their business is currently using social media, contrast this with up to 3 of their competitors, and then suggest a simple, achievable plan to generate better results.