One of the most common questions we’re asked about Social Media, is what are some free hints and tips on using Facebook more successfully, for business.

In principle, there are 3 fundamentals.

1. You should treat any FB business page as being a ‘digital magazine’. As with all forms of publishing, the principle is Content is King. The posts should be engaging, useful and made on a regular basis.

2. It’s essential to use the FB insight tool to understand audience statistics such as reach, shares and likes – look for trends, and then adapt the content, etc.

3. FB should be used to compliment a website and other social media channels (such as: YouTube.com, Twitter.com, and LinkedIn.com) and not in isolation.  

We help smaller companies maximize their use of social media, starting at just $150 USD. For this, we analyze how their business is currently using social media, contrast this with up to 3 of their competitors, and then suggest a simple, achievable plan to generate better results.